Name: TRACE Pop-Up: Shop What’s Next
Start: 2026-10-16T11:00:00-04:00
End: 2026-10-18T17:00:00-04:00
Location: Shopify NY

For the first time ever, Little Chonk is landing IRL in SoHo, and it's going down all weekend. Experience a space where pup parents can get hands-on with our backpacks and supplements, while celebrating the dogs who run our lives and the people who love them like family.

Aug

29

–

Aug

30

12:00pm

6:00pm

RSVP

TRACE Pop-Up: Shop What’s Next

Meet TRACE, The Presale Marketplace™. Try it live, shop a lineup of female-founded jewelry and accessories brands, and stay for three days of workouts, matcha, happy hours, giveaways, and more.

List it before you buy it. Call it before it’s theirs.

Oct

16

–

Oct

18

11:00am

-

5:00pm

Shopify NY
131 Greene Street

RSVP

Weekend Activities

Packed with pup-approved fun—see what's on the agenda

Meet Maxine & Hammy

Yes, the legends themselves. Maxine and Hammy are pulling up in person. Come meet your favorite corgis, grab a photo, and make it a moment.

The First-Ever Chonk Shoppe IRL

For the first time, you can shop Little Chonk in person. Get hands-on with the supplements, try on the backpacks, learn what makes them special, and be there for a top-secret new bag announcement you'll want to see first.

An Actual Pet Psychic

No, we're not kidding. She'll connect with your dog, whether they're here with you today or with you in spirit, and finally reveal what's going on in that fuzzy little head.

Live Pet Portraits

Watch artist Andrea Caceres bring your pup to life in a one-of-a-kind live portrait.

The Pup Cup Bar

Pull up and watch your pup lose their mind over the best snack they'll have all year.

Tons of Surprises

A claw machine full of secret surprises, caricature artists, adoptable puppies, pup cups, and more.

Weekend Activities

A full weekend of pup-approved chaos. Take a look at what's on deck.

Meet Maxine & Hammy

Yes, the legends themselves. Maxine and Hammy are pulling up in person. Come meet your favorite corgis, grab a photo, and make it a moment.

The First-Ever Chonk Shoppe IRL

For the first time, you can shop Little Chonk in person. Get hands-on with the supplements, try on the backpacks, learn what makes them special, and be there for a top-secret new bag announcement you'll want to see first.

An Actual Pet Psychic

No, we're not kidding. She'll connect with your dog, whether they're here with you today or with you in spirit, and finally reveal what's going on in that fuzzy little head.

Live Pet Portraits

Watch artist Andrea Caceres bring your pup to life in a one-of-a-kind live portrait.

The Pup Cup Bar

Pull up and watch your pup lose their mind over the best snack they'll have all year.

Tons of Surprises

A claw machine full of secret surprises, caricature artists, adoptable puppies, pup cups, and more.

The Weekend Lineup

A full weekend of pup-approved chaos.

Take a look at what's on deck:

Meet Maxine & Hammy

Yes, the legends themselves are pulling up in person! Come meet your favorite corgis, grab a photo, and make it a moment.

Connect with a Pet Psychic

No, we're not kidding. She'll connect with your dog, whether they're with you today or with you in spirit, and finally reveal what's going on in that fuzzy little head.

Get a Live Pet Caricature

Watch your pup come to life on paper. Our resident artist will be sketching live portraits of your four-legged friend. A one-of-a-kind keepsake to take home from The Chonk Shoppe.

Snack on The Pup Cup Bar

Pull up and watch your pup lose their mind over the best snack they'll have all year.

Something New Is Dropping

We've got a brand-new product we've been sitting on, and the Chonk Shoppe is where you'll see it first. No spoilers here. You'll have to show up to find out. Trust us, it's worth it.

Enjoy Tons of Surprises 

A Chonky claw machine loaded with prizes, meet some special guests, and more!

Dog Guidelines for The Chonk Shoppe

We can’t wait to welcome you and your pup! To keep every guest and every dog safe and comfortable, please review the following before you visit:

All dogs must be up to date on all vaccinations. No exceptions.

All dogs must be leashed or in a carrier at all times while in the space.

We reserve the right to turn away any guest whose dog shows any signs of aggression. This is for the safety and comfort of all our guests, both two-legged and four.

Thank you for helping us keep The Chonk Shoppe a happy, safe space for everyone. See you there!

Details

Your wishlist, now in motion.

Try TRACE live with a closet full of dream pieces. List something before you buy it to see who wants it next – or place a Call on a piece another shopper has listed.

Calls are offers to rent or buy. Consider your next purchase pre-justified.

Then shop the pop-up: jewelry, handbags, and accessories from female-founded brands, available all weekend.

About TRACE

TRACE is The Presale Marketplace™ for the purchases you already know how to justify. List a product before you buy it and see who wants it next. Or make a Call on something listed by another shopper to rent or buy it in seconds. Girl math made real.

TRACE was founded by best friends and self-described shopaholics Katie Pfleger and Ella Rubin, who met at Harvard Business School. They built TRACE for themselves and every shopper who has ever justified a dream purchase with “I can always rent or resell it later.” Now you can see who wants it next before you buy it.

About the event

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