Ad performance lives and dies by your creatives — but producing enough content that actually converts (without blowing your budget) is one of the biggest challenges in eCommerce today.
In this live panel, you’ll hear from a leading creative agency and 3 fast-growing DTC brands on how they think about creative strategy through the lens of profitability — balancing quality, quantity, and cost-efficiency to drive sustainable growth.
We'll also dive into how the latest ChatGPT updates and AI tools are changing the game — helping brands scale creative output without sacrificing performance or burning out their teams.
🎙 What You’ll Learn
• The creative frameworks behind profitable ad accounts in 2025
• How top brands balance creative volume with budget constraints
• What “good creative” really means — and what to stop wasting time on
• Where AI (like ChatGPT) fits into your creative workflow today
• Tools and tactics to scale production without bloating your CAC•
• Real-world examples and swipeable creative assets that actually performed
Katherine is a brand builder and growth driver at the intersection of fashion and storytelling. As Director of Marketing at Frances Valentine, she leads with style and strategy—blending heritage vibes with sharp digital execution to scale one of the most distinctive lifestyle brands in the game. Previously at Club Monaco and Ralph Lauren, she knows how to turn vision into velocity.