Name: TikTok x Shopify Merchant Meet-Up: Holiday Edition
Start: 2026-11-17T18:00:00-05:00
End: 2026-11-17T20:30:00-05:00
Location: Shopify NY

TikTok x Shopify Merchant Meet-Up: Holiday Edition

Tuesday

,

November

17

5:00pm

–

8:00pm

❄️ Event Details ❄️

Join TikTok and Shopify for an evening designed to help merchants make the most of the final weeks of holiday shopping.

Hear from and connect directly with TikTok, Shopify and other merchants who are building their brands on TikTok, learn practical ways to level up your creative and commerce strategy, and discover ideas you can put into action immediately.

Plus, experience products and activations from local Shopify merchants while connecting with fellow founders, marketers and experts from TikTok and Shopify.

Come for the insights. Stay for happy hour. Leave ready for your holiday push.

🔑 Key Takeaways

📊 Driving discovery and sales: Learn how businesses are using Shopify and TikTok together to get found and convert shoppers.

🎬 Creating TikTok-first content on a budget:

Learn how to create high-performing TikTok content without a large production budget.

💵 Turning trends into revenue: Gain strategies for spotting trends and cultural moments and turning them into business opportunities.

☃️ Holiday quick wins: Simple optimizations brands can still make before the holiday season.

✨ Experience ✨

🎨 Custom Swag Station: Create something uniquely yours to take home.

🍸 Festive Bites & Sips: Enjoy holiday-inspired cocktails and delicious bites.

🎙️Expert Panel: Hear from TikTok, Shopify, and successful merchants on how to make the most of the holiday season.

🎧 Live DJ: Get into the holiday spirit with great music all evening.

📸 Festive Photo Moments: Capture the holiday magic with TikTok and photo ops.

The Experience

Local merchants showcase/sample products throughout the space.

Light Bites

The Experience

An introductory paragraph set in a slightly larger size can help provide a rhythm to the typography and help increase the legibility of the page.

🎤 Panelist

Mike Westgate

TikTok

Managing Director of TikTok's US Retail and Fashion business. He joined TikTok in 2020, helped launch TikTok Shop US in 2023, and previously held marketing and sales leadership roles at companies including Microsoft and General Mills.

Margaret Kaz

Shopify

Senior Customer Success Manager, Commercial at Shopify, helping leading brands with growth strategy, operations, and customer experience, with a merchant-first focus on turning technology into results, especially during the holiday season.

Verity Lynch
Bask Suncare

Leads marketing at Miami-based sunscreen brand Bask, overseeing organic and paid campaigns, creator partnerships, and its growing TikTok Shop presence, with a background in beauty and luxury brands.

Stephanie Hartman
Steve Madden

Associate Director of Ecommerce at Steve Madden, managing the onsite purchase journey, marketplace partnerships, and TikTok Shop operations. She has spent 12 years at the company, rising from store associate.

Maeve Coogan
Bloom

Growth Manager at Bloom Nutrition, overseeing growth initiatives across TikTok Shop in the US and international markets. Since starting with Bloom’s US affiliate program, she has expanded her role across creator strategy, paid media, go-to-market initiatives

Schedule

12pm - 1pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

1pm - 2pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

2pm - 3pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.

FAQs

On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

Where is the event being hosted?

The event will take place in Vancouver, British Columbia, Canada.

Who is invited to the event?

Anyone who is interested in leveraging design to build brand equity is invited to the event.